UMI is operated by UMI JEWELLERY LTD, a United Kingdom‑registered limited‑liability company.
Born from a passion for symbolic, everyday‑wear jewellery, UMI creates contemporary demi‑fine pieces blending modern aesthetics with mystical‑tarot inspiration. Our collections feature 316L stainless‑steel PVD‑plated and brass‑based fashion jewellery, designed to complement daily outfits, special moments and layered styling.
We believe jewellery is more than decoration. Every necklace, bracelet and pendant carries subtle meaning, empowering you to express your individuality, confidence and personal style.
Quality and wearability sit at the core of our design philosophy. We carefully select durable materials including PVD‑coated stainless steel and premium‑plated brass, striving for long‑lasting finishes suitable for daily life. While fashion plating is not permanent, we provide clear jewellery‑care guidance to help you preserve your pieces for years.
As an online‑first direct‑to‑consumer brand, we do not operate physical retail stores. We focus on bringing thoughtfully‑designed jewellery to customers across the United States, Europe and many other international regions, with accessible pricing and reliable customer support.
Customer experience matters most to us. We offer a 30‑day return policy, defect‑replacement service and our unique lifetime‑exchange programme, so you can shop with confidence.
Thank you for choosing UMI. Wear your story.